Cable in the Classroom Mission

Cable in the Classroom (CIC) fosters the use of cable content and technology to expand and enhance learning for children and youth nationwide. Working in partnership with and on behalf of the cable industry, Cable in the Classroom advocates for the visionary, sensible, and effective use of media in homes, schools, and communities. We work closely with member cable companies to develop and maintain a broad variety of efforts that include the following:

Education Outreach

• Provides free cable and broadband connections to schools and libraries across the country.
• Provides access to 500+ hours of educational television programming and online resources from cable networks.
• Creates visionary and educationally powerful resources that fire the imagination of creative educators, parents, opinion leaders, and policymakers.
  • Magazines Cable in the Classroom (formerly Access Learning magazine) and Threshold.
  • Media Smart e-Newsletter for parents & caregivers to learn about TV programs & Web sites that entertain and educate the family.
  • CIC E-News and Resource Alerts to keep educators on top of the latest cable learning tools and content.
• Creates award-winning online learning experiences that inform all learners about the powerful educational advantages of broadband and multimedia.
  • Windward: Outsmart the Weather in a Race Around the World [2006 Webby Award Nominee]
  • eLECTIONS: Your Adventure in Politics [Adobe Success Story]
  • Shakespeare: Subject to Change [2004 Webby Award Nominee and Macromedia Site of the Day]
  • Project Cam: Collaborating with Webcams

National Leadership

• Leads a national effort to expand media literacy education to help adults and children understand and evaluate the messages disseminated by technology and media.
• Hosts forums with education and policy leaders on educational topics in the news.
• Celebrates excellence and leadership in education and honors those who improve teaching and learning.
  • Cable's Leaders in Learning Awards
    
  • Media Smart Research Awards
    
• Provides information and useful tools to support educators facing a wide range of challenge.
  • vSKOOL
    CIC-led consortium of organizations to provide education-related relief to K-12 education affected by Hurricanes Katrina and Rita.
  • Digital Television Transition
    Information to help schools and the public prepare for the transition to digital television in 2009.

Industry Outreach

• Provides a members-only cable education clearinghouse with tools and resources to help local cable operators and programmers in their outreach to education.
• Hosts forums and networking opportunities for cable operators and programmers.