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In today’s opening general session and, again, in remarks at “The Park,” FCC Chairman Julius Genachowski challenged the cable industry and all broadband internet providers to help close the broadband adoption divide.

Broadband is critical to our economy, to our education, to civic engagement, and is as important in the 21st century as electricity was in the 20th century. While broadband service is available to 93% of American households, only 67% subscribe. Compare that to adoption rates over 90% in countries like Singapore and, said Genachowski , that is “just not good enough.”

FCC studies found that there are three basic reasons people do not subscribe to broadband: they don’t understand the value and importance of broadband; they are afraid of encountering dangers online, or; they can’t afford it.

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