STAGE Campaign Video

By the time a political event airs on TV, it has already been shaped and edited twice. First, by the campaign - to make the candidate look good. And second, by television - to make the story interesting enough to attract viewers and brief enough to fit within program time constraints.  So be on the lookout for:

Symbols: What meanings are conveyed by the symbols used?

Techniques: How are lighting, setting, camera work, and sound used?

Action: What actions or movement capture viewers' interest and attention?

Groups: Who is targeted by the event?

Engage: What is done to engage or involve the viewer?