Cartoon Network Continues Conversation to Speak Up Against Bullying with THE BULLY EFFECT
Cartoon Network continues its vital conversation with kids and families about speaking up against bullying with a special presentation of THE BULLY EFFECT on Sunday, April 28 at 5:30 and 8 p.m. (ET/PT). Produced in partnership with Cartoon Network as part of its award-winning Stop Bullying: Speak Up initiative and presented commercial-free, THE BULLY EFFECT is a half-hour CNN original documentary abridged for family audiences and features additional original content, including a special introduction by Cartoon Network President/COO Stuart Snyder as well as a candid conversation with CNN anchor Anderson Cooper, who hosts the documentary and is a recognized advocate for bullying prevention.
Concurrent with and immediately following both telecasts of THE BULLY EFFECT, author and renowned bullying prevention expert Rosalind Wiseman will host an exclusive, live online chat to answer questions from youth, parents and educators. To participate, youth and adults will need to either access or create a new user account at CartoonNetwork.com, providing an active email address and the user’s age. There is no need to download any software. Screen names will be anonymous and all comments or questions will be monitored for appropriate content.
Following the live chat, THE BULLY EFFECT documentary will be posted in its entirety on the website starting Monday, April 29 at 10 a.m. for free, ongoing viewing by students, parents, educators and community leaders. Further viewing of THE BULLY EFFECT across multiple digital platforms will be available on YouTube.com and to cable and satellite customers through VOD for two weeks following the premiere telecast.
Cartoon Network’s Stop Bullying: Speak Up initiative is an award-winning, multi-platform pro-social campaign, created with experts in the field to raise awareness, build partnerships and empower young people to speak up against bullying safely and effectively. Campaign resources include video, print and online content—including the award-winning documentary Speak Up introduced by President Barack Obama—available at StopBullyingSpeakUp.com, available at no charge to schools, community groups and parents to motivate bullying prevention activities or discussions.
Related Tools & Resources
A multi-platform pro-social initiative aimed at empowering youth to take constructive action when they see someone being bullied.
Get Schooled Corporate-wide Campaign
Taking a stand against hate crimes on the internet in this iKeepCurrent lesson.
Cartoon Network campaign explains bullying, suggests how to deal with it, and gives ideas on how to get involved to stop bullying.
MTV's Get Schooled - College Affordability Challenge Contest