On Worldwide Day of Play, Nickelodeon turns off all programming for three hours and encourages kids and their families to turn off their TV, get up and go play!

Worldwide Day of Play (WWDOP) is the centerpiece of The Big Help, Nickelodeon's long-term commitment to empower kids and families by providing the tools and information they need to take action on issues they care about.  WWDOP is a multi-media and grassroots movement designed to call attention to the need for kids and families to make healthy choices and embrace an active lifestyle.

On the annual WWDOP, Nickelodeon goes completely 'dark' all afternoon, turning off programming to demonstrate the importance of addressing childhood obesity, an urgent issue for today's families.  It is much more than a one-day event, however, WWDOP is part of the ongoing Big Help effort that engages kids and families with specific actions they can take to be healthy.  The Big Help supports parents, schools and communities in their efforts to build healthy opportunities for kids by giving resources, information and compelling content.