mtvU Half of Us
mtvU and The Jed Foundation launched Half of Us to improve emotional health and prevent suicide among college students fight stigma surrounding mental health on campus, and connect students to the appropriate resources to get help if needed. The Peabody Award-winning and Emmy-nominated campaign was built on original research that showed most students would not seek help for emotional issues due to embarrassment or a lack of information about available resources. Suicide is the second leading cause of death among college students and the number one cause of suicide is depression. In an effort to reverse these trends,Half of Us initiates a public dialogue that helps de-stigmatize mental health, encourages more young people to seek out ways to improve their state of mind, and reaches those young people who need help the most.
mtvU Half of Us campaign includes on-air promos with celebs and their personal testimonials as they battled everything from suicidal thoughts to depression to eating and bipolar disorders; an online hub informs and engages students, while also incorporating their ideas and experiences; On-The-Ground efforts to connect directly with students nationwide through mtvU's events and concert tours; and research that provides the backbone for this initiative.
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