MEDIA LITERACY 101: VII. Media Have Values
Explore the underlying values: When studying literature, we usually discuss the author's background, experiences and beliefs as a way of understanding what shaped their writing. To understand the messages of modern media, it is important to consider similar questions. Look beyond the plot and examine the values underneath the story. How are sex roles, race, work, religion, education, and government portrayed? Are the characters' behaviors reinforcing or undermining the values you want to instill in your children or students?
In Print or Online
Have your students or children closely examine some of the teen-oriented magazines, like Teen People and YM, online, or at the library.
- What values and attitudes are reflected in the images and words in their pages and on these sites?
- How do these values and attitudes help establish the identity or “personality” of a brand name?
Related Tools & Resources
Most media is brought to you by large corporations that are in business to make money.
An online primer for parents and teachers on the key concepts of media literacy.
The new definition of media literacy now includes the ability to access, understand, analyze, evaluate and create media messages.
Why Media Literacy is Vital in Today's World
All media is all carefully put together, or "constructed," to achieve a specific result.