MEDIA LITERACY 101: IV. All Media Messages are Constructions
On Web sites, construction tools can include words and pictures, where things are placed on the page, the size and color of elements on the page or the page itself, movement, sound, and interactivity. Like the front page of a newspaper, a Web site uses these elements to grab your attention and draw you in. See if you can find five things each of these Web sites does to engage users:
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Each person seeing that ad will interpret its message differently, based on their own age, culture, life experiences, values, and beliefs.
An online primer for parents and teachers on the key concepts of media literacy.
The new definition of media literacy now includes the ability to access, understand, analyze, evaluate and create media messages.
There are no neutral or value-free media messages.
Why Media Literacy is Vital in Today's World