Healthy Eating and Active Living (HEAL) for Life Campaign
The BET Foundation was created to address healthy living through addressing illness and mortality among members of the African American communities across the nation. African American woman have the highest overweight and obesity rates. Obesity-related health conditions result in a myriad of health problems including heart disease, depression, hypertension, and various cancers. This is not only a burden on the individual and the family but also the community and society at-large. Leveraging its media assets, BET Foundation was created to address these critical concerns through education awareness and alleviate these burdens in African American communities. The HEAL Campaign was a comprehensive, multi-tiered public education campaign sponsored by The BET Foundation and General Mills, Inc. The campaign was designed to promote healthy eating and good lifestyle choices among African American women and girls.
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