ESPN's Content of Character in Honor of Martin Luther King, Jr. Day
ESPN will celebrate the 25th anniversary of the observance of Martin Luther King Jr. Day with a multiplatform weeklong initiative, “Content of Character”, starting tomorrow, Tuesday, January 11, 2011, and ending on the national holiday, Monday, January 17, 2011. Highlights include a two-hour national town hall discussion about the current image of the black athlete with director Spike Lee and other prominent panelists, special segments on SportsCenter and Outside the Lines, SportsNation on location at Morehouse College (Atlanta, GA) and Southern University (Baton Rouge, LA) and vignettes featuring prominent sports figures speaking about the impact of Dr. King’s legacy.
National Town Hall Meeting – Friday, January 14, 2011 from 6:00-8:00 p.m. ET on ESPN - Hosted by Good Morning America’s Robin Roberts and Outside the Lines’ Bob Ley, this two-hour special discussion will focus on the topic of the current image of the black athlete. Movie producer and noted sports fan Spike Lee will serve as executive producer and as one of the panelists, live from the New Ebenezer Baptist Church in Atlanta, Dr. King’s spiritual home. The panel will consist of athletes, coaches and entertainers including ESPN commentator Michael Wilbon, Kentucky men’s basketball coach John Calipari, current WNBA Tulsa Shock player and world champion track & field athlete Marion Jones and former University of Miami football coach Randy Shannon. John Legend's newly recorded cover of Harold Melvin's "Wake Up Everybody," with vocals by Melanie Fiona and Common, will be used as the theme music.
ESPN.com’s comprehensive coverage of the National Town Hall Meeting will be highlighted by reports in the Cover It Live chat room – blogging and answering fans questions, some as part of the televised event. Cover It Live participants include JA Adande, LZ Granderson, Jemele Hill, Amy Nelson, Rick Reilly and Gene Wojciechowski.
Related Tools & Resources
History.com roundup of resources on Martin Luther King Jr.
This Biography Channel featured web page chronicles the personal and political life of King.
Explores Dr. King's ideas, thoughts, and causes.
Viacom recognizes the 10 year anniversary of September 11 with a multiplatform Public Service Campaign, "What Will You Do To Remember?"
The story of seven African Americans who deserved the Medal of Honor for their valor during WWII, but who only recently received their medals.