CMT One Country Promotes Volunteerism


Subjects: Ethics & Communities, Personal Development
Grade Level: All
Source: CMT (Country Music Television)

CMT One Country is the network’s pro-social initiative launched in the fall of 2005 to promote civic participation and inspire CMT viewers to take action and bring about important change in their communities.  November 2006 marked the launch of the CMT One Country’s national call to volunteerism, “The Power of One,” with the goal to mobilize one million people to volunteer.  The campaign includes public service announcements and a website portal designed to empower our viewers to make an impact by giving them the resources to become involved.   CMT One Country has six nonprofit partners which we highlight and support:  Boys & Girls Clubs of America, Children’s Miracle Network, Feeding America (formerly named America’s Second Harvest), Habitat for Humanity, Hands On Network and the USO.

CMTONECOUNTRY.com serves as a resource portal for interested viewers across the country.  Upon registration, users are able to search the extensive Volunteer Match network of volunteer opportunities in all regions, including opportunities with CMT One Country’s six nonprofit partners.  In January of 2007, CMT One Country launched a rewards program to motivate registered users to continue to volunteer on a regular basis.

CMT One Country Promotes Volunteerism

comments powered by Disqus

Related Tools & Resources

CMT emPowering Education

CMT Empowering Education - Get Inspired, Remove the Roadblocks, Take Action, Finish School.

Tips for selecting an effective bullying prevention program.

Tips for selecting an effective bullying prevention program.

USA Network's Characters Unite Campaign

Characters Unite, USA Network's public service campaign was created to combat intolerance, prejudice and discrimination.

USA Network Characters Unite National Town Hall with Tom Brokaw

USA Network hosted a first-ever Characters Unite National Town Hall, a groundbreaking high-level discussion on how America's increasingly diverse and divided population can find common ground on today's complex social issues.

TV One The Black List Our History Month

Our History Our Month - The Black List series