CMT One Country Promotes Volunteerism
CMT One Country is the network’s pro-social initiative launched in the fall of 2005 to promote civic participation and inspire CMT viewers to take action and bring about important change in their communities. November 2006 marked the launch of the CMT One Country’s national call to volunteerism, “The Power of One,” with the goal to mobilize one million people to volunteer. The campaign includes public service announcements and a website portal designed to empower our viewers to make an impact by giving them the resources to become involved. CMT One Country has six nonprofit partners which we highlight and support: Boys & Girls Clubs of America, Children’s Miracle Network, Feeding America (formerly named America’s Second Harvest), Habitat for Humanity, Hands On Network and the USO.
CMTONECOUNTRY.com serves as a resource portal for interested viewers across the country. Upon registration, users are able to search the extensive Volunteer Match network of volunteer opportunities in all regions, including opportunities with CMT One Country’s six nonprofit partners. In January of 2007, CMT One Country launched a rewards program to motivate registered users to continue to volunteer on a regular basis.
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