Viacom 9-11 National Day of Remembrance
Viacom will air specially produced "I Will" public service announcements (PSAs) featuring artists and actors such as Lady Gaga, Fran Drescher, DJ Pauly D, Nas, Julianne Hough, and Drake Bell along with Viacom employees. Viacom will donate media time across its properties to support the campaign with an "I Will" widget through which visitors can upload their personal response to the question "What will you do on 9/11 in tribute?" Students can participate by heading to the "I Will" web site. The PSAs are also downloadable.
The media campaign will air between September 6 and September 11, 2011.
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