First launched in 1992 and continuing through every subsequent presidential election cycle, Lifetime’s Your Life. Your Time. Your Vote. campaign, formerly titled Every Woman Counts, is a nonpartisan effort dedicated to amplifying women’s voices in the political process, encouraging them to register to vote, speak out on the issues they care about and run for office. By partnering with non-profit coalitions, the campaign activates women across the country while providing a forum to highlight the issues women care about most. The campaign includes extensive information online, original polling, women’s events at national conventions, public service announcements, candidate trainings and events that highlight women running for office nationwide.