About Us: Statistics
Cable in the Classroom (CIC) represents cable system operators serving more than 90 percent of the nation’s cable television households and more than 200 cable programming networks. In 2007, the National Cable & Telecommunications Association (NCTA) estimated that Cable in the Classroom reached more than 80,000 schools nationwide.
As of June 2010, cable industry sources reported that there were more than 61 million households subscribing to basic video services via cable, and more than 44 million were digital video customers. These homes were served by more than 1,100 cable operating companies. As of March 2010, more than 40 million U.S. households subscribed to multichannel video services offered by “non-incumbent cable” providers, such as direct-to-home satellite services, telephone companies, and other alternative providers.
The Federal Communications Commission reported in 2006 that there were 565 nationally-delivered cable networks, and that number will have increased significantly since that time with the introduction of many new networks as well as new video formats such as high definition and 3D.
The cable industry is the nation’s largest broadband provider of high-speed Internet access, serving more than 43 million residential and business customers, after investing more than $160 billion to build a two-way interactive network with fiber optic technology. Cable companies also provide state-of-the-art digital telephone service to more than 23 million American consumers.
CIC-member cable systems make significant contributions back to the communities they serve. Cable system operators and cable networks contribute to local communities value of more than $2 billion annually in community service initiatives. And in 2008, NCTA estimated that cable system operators provided $3 billion in franchise fees to cities and towns.
Click here for more cable industry facts & figures.
CIC Blog
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Have you ever wondered what happened to a character in a documentary after the filming ended?
Cartoon Network is airing an abridged version of CNN’s original documentary THE BULLY EFFECT this Sunday, April 28th, at 5:30 and 8 p.m. (ET/PT). CNN anchor Anderson Cooper hosts and engages in a frank and candid conversation about bullying.
Last year, Anderson Cooper’s AC3600 followed the kids profiled in Lee Hirsch’s 2011 film “Bully” to find out what happened to them since the documentary’s release.
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The other day I learned that a colleague won a contest, the prize for which was a gift card for a store I’d never heard of. Curious, I Googled the store to find out what they sold (women’s accessories). The next time I went on Facebook, lo and behold, there was a sponsored ad for that store right next to my news feed.
Creepy? Maybe, but predictable. Facebook, like many websites, tracks where you go online and uses that information to serve you ads customized to your likes and habits.
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It’s April 1st, and many of us are encountering April Fool’s jokes. It might be an article in the newspaper, a story on the radio, someone’s Facebook post, or an e-newsletter. In recent years, corporations have gotten into the act, too. In one famous example from 1996, Taco Bell took out a full-page ad in the New York Times claiming they’d purchased the Liberty Bell to help reduce the US national debt. This year’s example looks like it will come from Scope, with an ad introducing a new, bacon-flavored mouthwash .
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Page Harrington, Executive Director of the Sewall-Belmont House & Museum, home of the historic National Woman’s Party, reflects on Women’s History Month, the 100th anniversary of the Woman Suffrage Parade of 1913 and how sufffragists used a sort of social media of their own.
There have been great articles celebrating, remembering and raising awareness of women’s issues as part of Women’s History month. Whether 100 years ago or today, the disenfranchised still struggle to break-through and have their voices heard amongst the hyper-chatter inside the Beltway, Washington, DC.
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Dove’s Campaign for Real Beauty has won awards for its ads and viral videos. From the 2005 Evolution video , which shows how makeup and styling transform a relatively normal looking woman into looking like a supermodel, the videos have been unique and interesting.
In the latest installment of the campaign, Dove released a free Photoshop Action (a one click tool for achieving a particular effect) called “Beatuify.” Purportedly, it would help give skin a rosy and healthy glow.
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What do Bill Gates and Mark Zuckerberg have in common with entertainer will.i.am, actor Ashton Kutcher, and NBA all-star Chris Bosh? It’s not the ability to dunk a basketball. Nope. These very different celebrities share an appreciation for coding, the ability to write the code that lets computers and digital devices do the extraordinary things we often take for granted. And that’s why they’ve gotten together at code.org to emphasize the importance of learning to code.
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Not everyone looks good in pink. But masses of people, all wearing pink, can send a powerful statement.
A few years ago, a couple of Canadian teens noticed a 9th grader was being bullied because he wore a pink shirt and, ergo thought the bullies, he was gay. The teens decided to do something about it, to no longer be bystanders but to become “upstanders.” They purchased 50 pink tank tops and, the next morning, handed them out to friends at school.
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Getting a message from beyond the grave used to be the stuff of old horror movies or mediums hosting séances. Now, says a CNN story, several companies are offering services where your social networking site can continue to send messages from you after you’re dead.
Is this a good idea or not? I’m not sure.
Cool or Creepy, it’s a logical extension of social networking into the afterlife. We’ve already seen any number of tribute sites created to celebrate the life, accomplishments, and friendships of a deceased individual.
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A few years ago, there was a major focus on Internet safety education, as if protecting kids from online predators and pornography were all that was needed for children to safely and effectively surf the Web. Today, much more attention is being paid to other areas of digital citizenship, for example responsible, ethical behavior and digital literacy. That is reflected in the results of two polls Cable in the Classroom released today.
We think of digital citizenship as a positive and proactive approach to helping children use digital tools safely and effectively, bringing together Internet safety and security with digital literacy, responsible, ethical behavior and civic engagement.
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Over at edSurge comes word of a project to craft a “Bill of Rights and Principles for Learning in the Digital Age.” The current version is a work in progress, with thoughts and contributions actively sought. The document currently focuses on what students should expect from others. It would be nice to detail what others should expect from students. Maybe it should be about rights, principles and responsibilities.
One of the things I like about digital citizenship, and a reason we at Cable in the Classroom support digital citizenship education, is its focus on rights and responsibilities.
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